Welcome to the ORRM ESS Online Learning Library!

Do you need to get better at understanding your buyer’s journey, prospecting, qualifying and closing?

Please save this link as a favorite as it will be your login access to the Effective Selling System (ESS) library.  The goal is to help you hit the road fast, improve skills and become more effective with your sales process in order to reach your sales goals.

Lessons will be added periodically and we will notify you when to complete them.  If you have any questions, please reach out to your manager or traci@anthonycoletraining.com.

A few housekeeping notes:

  • For help on how to direct the library, please click this link and watch our short Course Navigation Video.
  • For optimal participation and viewing, Chrome is the best browser and is our recommendation. You will need to be in Chrome to take part in the recording activity within the course. If you are unable to access Chrome, Firefox is the next best option. 
  • Please note, you must complete each lesson in order. The library will not allow you to progress until you have completed each step. To make sure your completion is recorded at each step, press the Click Here to Continue button at the bottom of each page. 
  • For quizzes, make sure you use the arrows at the bottom to progress question to question. When you have completed the quiz, hit Finish to record your answers. Then hit Click Here to Continue to move to the next step in the course.
  • Once you have completed the courses, you can navigate using the navigation bar.

Library Content

Courses Status

ESS Introduction to the Effective Selling System


ESS Maximize the Initial Call


ESS The Will to Sell


ESS Uncovering Compelling Reasons (SMA)


ESS Getting Introductions


ESS Art & Science of Asking Questions


ESS Gain Clarity


ESS Developing Centers of Influence


ESS Rules & Gottas of Prospecting


ESS Build Relationships Quickly