Welcome to the F&M Bank Virginia Effective Selling System Online Learning Library!

Do you need to get better at understanding your buyer’s journey, prospecting, qualifying, and closing?

This is your login access to the Effective Selling System (ESS) trial library.  The goal is to help you hit the road fast, improve skills, and become more effective with your sales process in order to reach your sales goals.

If you have any questions, please reach out to traci@anthonycoletraining.com.

A few housekeeping notes:

  • For help on how to direct the library, please click this link and watch our short Course Navigation Video.
  • For optimal participation and viewing, Chrome is the best browser and is our recommendation. You will need to be in Chrome to take part in the recording activity within the course. If you are unable to access Chrome, Firefox is the next best option. 
  • Please note, you must complete each lesson in order. The library will not allow you to progress until you have completed each step. To make sure your completion is recorded at each step, press the Click Here to Continue button at the bottom of each page. 
  • For quizzes, make sure you use the arrows at the bottom to progress question to question. When you have completed the quiz, hit Finish to record your answers. Then hit Click Here to Continue to move to the next step in the course.
  • Once you have completed the courses, you can navigate using the blue navigation bar.

Library Content

Courses Status

ESS 8-Step Phone Process


ESS Pre-Call Planning


ESS Rules & Gottas of Prospecting


ESS Robust Sales Conversations


ESS Gain Clarity


ESS Hearing the Cue Cards


ESS Presenting to Get a Decision


ESS Selling When the Price is High


ESS Create Your Success Formula


ESS Personal & Business Work Plan