Welcome to the BITCO Effective Selling System Online Learning Library!

Do you need to get better at understanding your buyer’s journey, prospecting, qualifying, and closing?

This is your login access to the Effective Selling System (ESS) library.  The goal is to help you hit the road fast, improve skills, and become more effective with your sales process in order to reach your sales goals.

If you have any questions, please reach out to traci@anthonycoletraining.com.

A few housekeeping notes:

  • For help on how to direct the library, please click this link and watch our short Course Navigation Video.
  • For optimal participation and viewing, Chrome is the best browser and is our recommendation. You will need to be in Chrome to take part in the recording activity within the course. If you are unable to access Chrome, Firefox is the next best option.
  • Please note, you must complete each lesson in order. The library will not allow you to progress until you have completed each step. To make sure your completion is recorded at each step, press the Click Here to Continue button at the bottom of each page.
  • For quizzes, make sure you use the arrows at the bottom to progress question to question. When you have completed the quiz, hit Finish to record your answers. Then hit Click Here to Continue to move to the next step in the course.
  • Once you have completed the courses, you can navigate using the blue navigation bar.

Library Content

Courses Status
1

ESS Introduction to the Effective Selling System

2

ESS I Would Sell More

3

ESS 8-Step Phone Process

4

ESS Uncovering Compelling Reasons (SMA)

5

ESS Are They Really a Prospect?

6

ESS Gain Clarity

7

ESS The Will to Sell

8

ESS Create Your Success Formula

9

ESS Getting Introductions

10

ESS Maximize the Initial Call

11

ESS Presenting to Get a Decision

12

ESS Pre-Call Planning

13

ESS Art & Science of Asking Questions

14

ESS Getting Paid

15

ESS The Buyer's Journey

16

ESS Self-Management Vs. Crisis Management

17

ESS Need For Approval

18

ESS Developing Centers of Influence

19

ESS Hearing the Cue Cards

20

ESS Rules & Gottas of Prospecting

21

ESS Personal & Business Work Plan

22

ESS Robust Sales Conversations

23

ESS Selling When the Price is High

24

ESS Build Relationships Quickly